How Tos
How to Broaden Your Brand Awareness and Attract New Customers with Online Communities
You can’t run a successful business standing by and hoping customers will notice you. You’ll likely need to grow your audience and strengthen your brand awareness. However, this can be a long and confusing process. Connecting with customers through online communities can streamline this process. Online networks link your business with an audience that shares…
5 Reasons for Shopping Cart Abandonment (and How to Reduce It)
Here’s a worrying statistic for you: on average, ecommerce stores lose around 70% of their sales to shopping cart abandonment. That’s right – more than half of your potential customers drop out before completing their transactions. If you want to reduce your cart abandonment rate, it’s important that you understand why your customers are dropping…
How to Publicly Handle a Negative Review of Your Business (In 5 Steps)
Negative reviews happen – even to the best of us. However, you may be concerned about how a bad review might impact your business (and rightly so). After all, studies show that just one negative review can cost you 22% of your potential customers. The good news is, receiving a couple of negative reviews isn’t…
How to Market Your Business on Instagram (and Why You Should)
Social media has been around since the ’00s, but it didn’t become a massive influence on the business world until around ten years ago. With it being such a new addition, it may be difficult for you to come to grips with exactly how important it is to your business’s success. With that being said,…
How to Use the 50/30/20 Budget Rule for Your Business (4 Tips)
Running a business comes with many expenses. If you’re not careful, you may put your company into debt and find yourself unable to reach your targets. Fortunately, the 50/30/20 budget rule can transform the way you manage your finances. It enables you to meet your short-term needs as well as work towards your long-term goals.…