How Tos
How to Optimize Link Tracking With Pretty Links (3 Key Tips)
Link tracking allows you to get a better understanding of your users’ behaviors and fully understand how visitors interact with your links. You could be overlooking crucial information if you aren’t optimizing your link tracking. Fortunately, you can easily optimize your link tracking efforts by using a link management tool, such as Pretty Links. Its…
The Alternate Base URL: What It Is and How to Use It
There are times when you might want to use a URL different from your primary domain name. For example, your original name might be too long, you might need to temporarily use a different domain, or you might want to capture a larger audience. In each of these scenarios, an alternate base URL comes in…
Click-Through Rates: What They Are And How to Improve Yours
If you want to improve your current marketing campaigns, it’s crucial you understand what’s driving their success. In fact, there are so many elements of a successful campaign that it can be difficult to pinpoint what to build on, and what to discard. Fortunately, you can calculate how each link in your strategy is performing…
How to Track Visitor Conversions Using Pretty Link’s Conversion Report
Increasing visitor conversions – such as email list signups and product purchases – should be a primary goal for you as a website owner. However, it can be a struggle to manage without the right tools. Since this task can make the difference between your business’s success or failure, it’s crucial that you plan ahead to…
How to Use a Deep Linking Strategy Effectively
Links are an excellent tool – both on your site and off – that enable you to promote your content and reach your audience. However, there’s so much more to linking than just providing your visitors with a URL. Given this, you may not be using links as effectively as you could be. ‘Deep linking’…