Pretty Links Blog
Here’s How To Come Up With a Fool-Proof Content Strategy
Coming up with a content strategy for affiliate marketing is a tough task. There’s a lot of different material you can create, and you’ll spend a lot of time making it. The process is easier if you know what you should craft, so you can put your efforts into the right areas. As a whole,…
What is a Drip Campaign? How to Do One
One aspect of marketing that never seems to change is the value of a good email. Our inboxes are crowded and our time is limited, yet we still sign up for mailing lists, newsletters, and other digital mail. Even social media hasn’t destroyed the effectiveness of a masterful email campaign. Year after year, research shows…
How Keyword Research Rescues Your Marketing Budget
Keyword research informs every aspect of your marketing budget, from SEO and buyer personas to social media, email marketing, and ad campaigns. Through keyword research you can make sure every dime is spent wisely and every message goes to the right place. Keyword research is the glue that ties all your efforts together, and there’s…
How to Find Swipe Copy That Converts
You may not be a writer, but in business, your word is everything. You may not be a designer either, but in business, the feeling your visuals give off can affect how quickly you’ll grow. Even if you lack any copywriting skill, and even if you’re the least creative person on the planet, your ability…
The Power of Backlink Audits (And How To Do One)
An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…