Pretty Links Blog
March 6, 2020 John Hughes Content Marketing
How Customer Reviews Can Benefit Your Business
Building a successful business website relies a lot on trust. Without it, you may lack credibility and lose out on potential traffic. That can even start to negatively impact how highly your website ranks in search engines. Fortunately, you can improve visitor trust with customer reviews. They are a great way to show off your…
March 4, 2020 John Hughes How Tos
Why Page Loading Speed Matters (And How to Improve It)
Speed is one of the most crucial factors for a successful website. Slow loading times can lead to a host of problems, all of which can result in a loss of traffic. In this way, a slow page can be the death knell of an entire website. Fortunately, there are plenty of options for addressing…
February 28, 2020 Trey Briggs SEO
3 Simple Ways to Improve User Experience
Your website is often the first point of contact a potential customer has with your business, making it crucial to improve user experience from the start. Just as body language influences a face-to-face meeting, the design and usability of your site shape how users perceive your brand. So, how does your company website measure up…
February 26, 2020 Trey Briggs SEO
4 Ways to Improve Bounce Rates
As a growth-focused marketer, you’ve likely encountered the term “bounce rates” in your analytics reports. Bounce rates provide a quick snapshot of how well your website is engaging visitors. Understanding this key metric—and knowing how to improve bounce rates—can offer valuable insights into what’s working and what needs adjustment in your site’s performance. Monitoring and…
February 21, 2020 John Hughes Social Marketing
4 Ways Influencer Marketing Can Benefit You
Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…