Pretty Links Blog
How to Get Started With Email Marketing on Your WordPress Site
Once you have your WordPress site up and running, you might wonder how to get your eyes on it and build an audience for your products or services. With a vast array of marketing options out there, choosing the right strategy can seem overwhelming. The solution, however, is surprisingly accessible. It involves an activity that…
How to Use External Links Effectively on Your Site (And Why It Matters)
Including plenty of external links on your WordPress site can help to improve your Search Engine Optimization (SEO). However, it’s important to use those links in the right way. Linking to the wrong types of sites can actually harm your page rankings. On the other hand, using effective external links can help add value to…
How to Create a Logo for Your WordPress Site (In 6 Steps)
Even if you have fantastic content, visitors may not be drawn to your WordPress website unless it uses strong branding. One of the most effective ways to do this is with a well-designed logo. The reverse is also true – if your site’s logo is poorly designed, you could be harming your site’s reputation. Effective…
How to Optimize Your WordPress Website’s SEO
No matter what type of website you run, it’s essential that you focus on its Search Engine Optimization (SEO). WordPress comes with many powerful SEO tools, as well as a wide variety of available plugins. That means you may not be taking full advantage of your site’s potential reach. Fortunately, optimizing WordPress for SEO isn’t…
5 AI Marketing Trends to Watch for This Year
With the recent boom in AI (Artificial Intelligence) software, there are many new methods of performing customer outreach. AI can be an excellent way to broaden your business’ reach, discover new customers, and increase your conversion rate. However, it can be hard to keep up with the burgeoning technology. Fortunately, it’s not actually that difficult…