Warum es wichtig ist, Ihre WordPress-Links einprägsam zu gestalten (und wie man es macht)

There are a hundred things to take care of when you’re running a website. One essential task that often gets overlooked is optimizing your links so they’re as memorable as possible. After all, the ‘uglier’ your links are, the less likely it is that people will remember them.

Along with improving your website’s traffic, memorable (or ‘pretty’) links can make your site look a lot more professional. Plus, WordPress provides you with plenty of options to customize your URLs, so there’s no excuse not to do it.

In this article, we’re going to talk about why it’s important to work on your website’s link structure. Then we’ll show you three ways to create more memorable links in WordPress. Let’s get to work!

Why It’s Important to Create Memorable Links

Before we go any further, let’s look at a few examples of ‘ugly’ links and better alternatives. Here are two URLs we’d consider to be unwieldy:

1. www.youdomainname.com/blog/p=?56436
2. www.yourdomainname.com/article/256623

From a practical standpoint, both of those URLs work just fine. The problem is that they’re not easy to remember or type. More importantly, someone who sees one of these links won’t have any idea what to expect once they click on it.

In diesem Sinne wäre eine bessere Alternative in etwa so:

• www.yourdomainname.com/blog/create-memorable-links

Diese relativ kurze URL is easier to remember, and looks more professional. Plus, it tells you exactly what you’ll find by clicking on it, which makes it more useful and trustworthy.

Unfortunately, the link structures WordPress uses by default look a lot more like the first two examples. However, it’s not hard to start using better URLs on your site. In the next few sections, we’ll explain how to do just that.

3 Wege zur Erstellung einprägsamerer Links in WordPress

Der Prozess der Erstellung attraktiver und nützlicher Links beginnt bereits vor der Erstellung Ihrer Website. In der Tat beginnt er in dem Moment, in dem Sie einen Namen für Ihre Website auswählen.

1. Beginnen Sie mit der Wahl eines aussagekräftigen Domänennamens

Die Auswahl einer Domain-Name is one of the first things you’ll do when you want to launch a website. Your choice of domain matters a lot, because it sets the tone for your site and helps to establish your branding. Plus, that name will make up the first part of all your site’s URLs, which makes it essential that you choose something both unique and easy to remember.

For example, if you’re thinking about launching a website to sell t-shirt designs, you might want to look for inspiration from some of the most popular sites in that niche:

• threadless.com
• spreadshirt.com
• rushordertees.com

All those are excellent domain names, and they have a few things in common. They tell you exactly what the website is about, they’re relatively short, and they’re also memorable without being complex or hard to spell.

That last criteria is most important. When you’re considering a domain name for your site, try not to choose something too complicated. ‘Short and sweet’ results in a domain name that helps you construct strong URLs for your site.

2. Ändern Sie Ihre WordPress Permalink-Einstellungen

Out of the box, WordPress features a rather ugly URL structure. When you start creating new posts and pages, their URLs will look something like this:

• www.youdomainname.com/p=?2

That’s anything but memorable, and tells you nothing about the content of the page the link leads to. Fortunately, you can easily alter Ihre WordPress-Permalink-Struktur.

Navigieren Sie dazu zur Seite Einstellungen > Permalinks tab in your site’s dashboard. There, you’ll see a list of structures you can choose from:

We’re going to save you some time, and recommend that you stick with one of these three structures:

1. Tag und Name
2. Monat und Name
3. Postname

Postname is our favorite option by far, as it’s the clearest and most descriptive. However, if you also want to include each post’s date in its URL (for example, if your site focuses on news articles), feel free to choose either of the first two options instead. Keep in mind that you can also shorten the permalinks for individual posts as you write them, so don’t worry about long titles.

Finally, it’s worth mentioning that if your site has been around for a while, a lot of people don’t recommend changing its permalink structure. That’s because altering your existing posts’ links can negatively impact your Search Engine Optimization (SEO) if you don’t dies sicher tun.

Ideally, you’ll change your WordPress site’s default permalink settings as soon as you set it up. However, if your site is already well established, there are other ways to deal with poor-quality URLs.

3. Make Your Links ‘Pretty’

If you want to customize your links beyond the default settings WordPress offers, you’re going to need to use plugins. This can be helpful if you want to shorten your links as much as possible, or create custom links for third-party websites (just to name two examples).

To do this, we’d recommend using our own Pretty Links-Steckerdie es Ihnen ermöglicht, einfache Weiterleitungen für jeden beliebigen Link einzurichten:

To get started, you’ll need to einen unserer Pläne zu abonnierenDadurch erhalten Sie Zugang zu einem Lizenzschlüssel, mit dem Sie das Plugin aktivieren können.

Once it’s up and running on your site, you can navigate to the Pretty Link > Neuen Link hinzufügen tab in your dashboard. There, you’ll see a few options:

Sie können eine 301 (Ständig) umleiten, und geben Sie dann die URL, die Sie ändern möchten, in das Feld Ziel-URL Feld. Darunter erstellen Sie die neue URL im Feld Hübscher Link field. It can be whatever you’d like – just keep in mind our advice about making it short, clear, and memorable.

Once you save this link, you can use the new, pretty URL wherever you’d like, both on and off your site. It will redirect users to the page specified by the Target URL link. You can repeat this process for as many links as you’d like, which lets you customize all of your site’s URLs in any way you choose.

Schlussfolgerung

Links may seem like an element you don’t need to pay much attention to. However, they perform a vital function on every website. If your links are hard to remember, unprofessional, or convey no useful information, they’ll hardly convince people to click through to your content.

Die gute Nachricht ist, dass die Optimierung Ihrer Links in WordPress ziemlich einfach ist. Im Folgenden finden Sie drei der besten Methoden:

1. Beginnen Sie mit der Wahl eines aussagekräftigen Domänennamens.
2. Passen Sie Ihre WordPress-Permalink-Einstellungen an.
3. Erstellen Sie verkürzte Links mit der Pretty Links Plugin.

Do you have any questions about how to create memorable links on your website? Let’s talk about them in the comments section below!

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