Das A und O eines guten Firmennamens

Whether you’re opening a bakery, starting a career as a Twitch streamer, or launching an e-commerce store, Branding ist entscheidend. Creating a good business name that’s also unique, memorable, and suitable for your business is one of the most important steps you’ll take.

Die gute Nachricht ist, dass Sie immer viele Möglichkeiten für überzeugende Unternehmensnamen haben. Alles, was Sie brauchen, um das Richtige zu finden, ist ein wenig Brainstorming und Aufgeschlossenheit. Sobald Sie den perfekten Unternehmensnamen gefunden haben, sollte die Vermarktung Ihres Unternehmens viel einfacher werden.

In this article, we’ll help you get started by discussing what you’ll need to consider when deciding on a business name. Then we’ll show you some tools that can help you out. Let’s get to work!

Warum die Wahl des Firmennamens entscheidend ist

Often, people pick names for their websites almost at random. This is a mistake, however, as the name you use will become the symbol for your brand. There’s a difference, for example, between shopping at “Joe’s Tackle Store” and “The Fish Emporium”. One sounds like a small-town shop, whereas the other wouldn’t look out of place as the header of an online storefront.

The point is that your website’s name needs to be memorable. If it isn’t something people can use to identify your brand, that can negatively impact your business’ performance and growth potential.

There are plenty of examples of dominant businesses using names that seem almost random, such as Google. This is a perfect example of a short and simple name that’s nonetheless very unique. Other popular brands, such as Apple or Facebook, employ a similar strategy (albeit using more familiar terms).

Of course, those brands have a lot more going for them than just a memorable name. Still, choosing a strong business name is a simple way to increase your own business’ chance for success significantly. Plus, the right name can Ihre Links ansprechender gestalten, was dazu führen kann, dass mehr Menschen auf sie klicken.

What to Consider When You’re Creating a Good Business Name

Obwohl jede Marke und jede Situation einzigartig ist, gibt es einige Merkmale, die die meisten hochwertigen Namen gemeinsam haben. Diese Namen sind:

• Leicht zu merken. This usually has to do with the length of the name and the words you decide to use. Shorter names are typically more memorable, which means it’s best to settle on a one- or two-word option.
• Leicht zu tippen. Along with being easy to remember, it shouldn’t be a chore to type your business name into a browser. If people can’t remember how to spell the name, they’ll have more trouble finding your site.
• Einzigartig. Es kann verlockend sein, die Konkurrenz zu kopieren. Ihr Name muss jedoch einzigartig sein, sonst besteht die Gefahr, dass man Sie mit anderen Unternehmen verwechselt.
• Relevant für die richtige Nische. In most cases, it’s smart to choose a business name that gives people an idea of what your business does.

Keep in mind that these aren’t hard and fast rules. However, they kann help you come up with better business name options. Imagine, for example, that you’re trying to come with a name for a cooking blog. Here are some of the names you might consider:

1. Joe’s Cooking Blog
2. Joe’s Kitchen
3. Der Low-Carb-Blog
4. Das Eck-Bistro

Out of those options, the first and second aren’t very strong. They’re not particularly memorable or unique, and they rely on the titular Joe having enough of a following to carry the brand.

Options three and four are a bit better, however. They’re more creative but still easy to remember, and they give you an idea of what to expect from the site. While these aren’t the most unique business names you could come up with, they satisfy all the necessary criteria.

Even once you know what to look for, however, coming up with lots of business name ideas to try out can be a challenge. With that in mind, let’s introduce a couple of tools that can help you during the brainstorming process.

2 Tools, die Ihnen helfen, einen einprägsamen Geschäftsnamen zu finden

The tools we’re going to discuss in this section can help you come up with a broad range of name selections. Not all the options they show you will be fully relevant, of course, which means you’ll still need to be picky (and keep the above considerations in mind). Still, these generators are a perfect way to get started.

1. Shopify’s Business Name Generator

Shopify’s Business Name Generator is a simple tool that takes one or more keywords and generates names based on them. For example, here’s what you get if you input the keyword “kitchen”:

As you can see, Shopify adheres to our two-word-max business name recommendation. The combinations may seem a bit random, but that’s deliberate. The main purpose of a tool like this is to help you get the creative juices flowing. While you may not use any of these exact suggestions, chances are one or more of the combinations will give you some great ideas.

2. Namelix

Namelix is one of our favorite name generation tools. That’s because it not only helps you brainstorm brand names, it also suggests logo ideas. Here’s what you get when you input the same “kitchen” keyword we used earlier:

Naturally, you can’t just lift the logo ideas you see here. However, if you’re more visually inclined, seeing brand name ideas alongside logo suggestions can be a much better way to come up with the perfect fit for your site.

Schlussfolgerung

There are a lot of iconic brand names in the world of business. Words like Google, Facebook, and Apple don’t mean much on their own, but they’re unique and memorable names, which helps all three giants stand out.

Wenn es darum geht, einen Namen für Ihr Unternehmen auszuwählen, empfehlen wir Ihnen, mehrere Optionen in Betracht zu ziehen. Um den Brainstorming-Prozess zu beginnen, können Sie Tools wie Shopify’s Business Name Generator und Namelix. Denken Sie nur daran, dass der Name, für den Sie sich entscheiden, kurz, einzigartig und einprägsam sein sollte.

Haben Sie Fragen dazu, wie Sie einen starken Unternehmensnamen finden können?? Let’s talk in the comments section below!

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