Cómo inventar un nombre de empresa dinámico (5 consejos)

Poner nombre a su empresa can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about.

However, there’s no need to get stuck in this stage of launching your business. While the decision can feel overwhelming, if you keep a few key points in mind, you should be able to come up with an effective, memorable name.

In this article, we’ll go over why your business name is so critical. Then we’ll provide you with five tips for coming up with a dynamic one. Let’s get started!

Por qué es importante el nombre de su empresa

El nombre de su empresa es part of your brand’s primera impresión. El nombre puede ayudar a transmitir un sentimiento particular sobre su empresa y dar una sensación real de personalidad. Esto puede ayudar a los clientes a identificarse y desarrollar una relación con su empresa.

Your business name can also help to differentiate your business from others in the market. For this reason, you may want to avoid following trends too closely. Chances are, many other people will take this tactic and you’ll risk getting lost in a sea of similar brand names.

Cómo inventar un nombre de empresa dinámico (5 consejos)

Now that we’ve covered how crucial it is to develop a dynamic business name, let’s look at five tips for doing just that.

1. Choose a Name That’s Easy to Remember

Si el nombre de su empresa es demasiado largo o complicado, será difícil que la gente lo recuerde. Esto puede ser perjudicial, ya que sus clientes pueden tener problemas para compartir su marca con sus redes.

A la hora de buscar ideas, quizá quieras pedir ayuda a tus familiares y amigos. Una vez que tenga unos cuantos candidatos para un nombre, considere la posibilidad de compartirlos con los demás. Los nombres que se les queden grabados al cabo de unos días probablemente sean buenas posibilidades.

You’ll also want to avoid names that require too much explanation. For example, substituting numbers or symbols for letters could be a barrier for some customers. Not only are these types of names difficult to remember, but they can also be lengthy for people to type in when they’re searching for you online.

2. Don’t Limit Future Growth

Puede resultar tentador elegir un nombre específico que ayude a comunicar en qué consiste su empresa. Aunque esa estrategia podría funcionar a corto plazo, puede ser problemática si diversifica más adelante.

For this reason, you may want to avoid referencing a particular product in your company name. Customers might know you for your handbags now, but if you name your business “Jane’s Handbags,” it may be confusing if you begin designing shoes too.

Similarly, including a location in your brand name could present issues. If you expand to offer services nationwide, a location-centric name may hamper your success. Instead, aim for a name that is suggestive of the industry you’re in, but broad enough to allow for future growth (i.e., “Jane’s Handmade Treasures”).

3. Tenga en cuenta las palabras clave

You might want to consider incorporating a keyword you’re trying to rank for in your business name, especially since it can be útil para la optimización de motores de búsqueda (SEO). If you’re unsure which words to focus on, you may want to consider using Google’s Keyword Planner:

This tool can help you find relevant keywords that you may not have otherwise thought about. It also provides plenty of other helpful information, such as monthly search volume and trends. You can even filter by location, which may be useful if you’re a local business.

4. Pruebe un generador de nombres de empresas

If you’re struggling to come up with ideas, you might try using a business name generator. There are plenty of online tools you can use for this, and you could even use multiple solutions.

Algunos generadores ofrecen funciones adicionales. Por ejemplo, el generador generador proporcionado por Shopify también comprobará si el nombre de dominio está disponible:

You can try plugging in some of your keywords and see if the results inspire you. Even if you don’t immediately strike gold with the generator, you’ll likely find fuel for a productive brainstorming session.

5. Buscar posibles nombres

Once you have a shortlist of names, it’s a good idea to spend some time researching your options. The last position you want to find yourself in is having to change your business’s name.

First, you’ll want to be sure that someone else isn’t already using your desired name. You can start by doing a Google search to see what comes up. You might also consider realizar una búsqueda de marcas:

A trademark is different from your business name registration. If you plan to file for one, you’ll want to verify that it’s available before you get too far along into the process.

Next, it’s a smart idea to test for language translation. Even if you think your business name is a made-up word, it may exist in another language. Try running your name through Google Translate to ensure that it isn’t confusing or offensive to non-English speakers.

Finally, check to see if you can get a “.com” URL. While this domain extension is nice to have, there’s no reason to pass on an otherwise perfect name if you can’t get it. You can always crear una URL personalizada para ayudar a reforzar su marca.

Conclusión

Choosing a business name certainly isn’t easy, and you’ll want to give yourself some time with the decision. With a bit of thought, you’re likely to come up with a name you’ll be proud of.

A la hora de idear el nombre de empresa perfecto, le recomendamos que tenga en cuenta los cinco consejos siguientes:

1. Choose a name that’s easy to remember.
2. Don’t limit your future growth.
3. Tenga en cuenta las palabras clave.
4. Pruebe un generador de nombres de empresas, como Shopify’s tool.
5. Investiga posibles nombres.

¿Tiene algún consejo para ¿se te ocurre un nombre de empresa dinámico? Compártalo con nosotros en la sección de comentarios.

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