4 consejos cruciales para mejorar el SEO de tus vídeos

Creating valuable, high-quality videos is an effective way to get your brand noticed. You can use this medium to establish your credibility as an expert, demonstrate products, and connect with your followers. However, if no one is finding your videos, they won’t do you much good.

Afortunadamente, se puede mejorar la optimización de motores de búsqueda (SEO) of your videos just as you would any other content on your website. While the tactics you’ll use may look a bit different from the SEO you’re used to, they aren’t difficult to implement.

In this post, we’ll give you an introduction to video SEO. Then we’ll provide four tips for getting your video content to show up in relevant searches. Let’s get started!

Introducción al vídeo SEO

Video SEO is a process for optimizing your video content in a way that will help it rank higher on search engine results pages (SERPs). In fact, if you’ve done any Trabajo de SEO para su sitio web, it’s likely you’ll already be familiar with some of the key concepts.

The factors search engines use to rank a video are similar to those used to rank any other web page. For example, it’s important to build your videos around popular keywords and use those phrases in your titles, descriptions, and so on. A healthy perfil de enlaces externos también puede ser útil.

When working with video, it’s important to keep in mind the differences between uploading a video to a platform like YouTube versus embedding it on your own site. Since YouTube es una plataforma social as well as a search engine, its search results will favor content with more likes, shares, and longer watch times. So, that means you’ll want to design your videos to encourage maximum engagement.

4 consejos cruciales para mejorar el SEO de tus vídeos

Now that you know what video SEO is, let’s look at some tips for making sure your video content is found by the right audience.

1. Incluir certificados de notas

Including a transcript for your video is helpful whether you upload it to YouTube or embed it on your own site. On your website, you’ll typically want to place this content right below the video. When you include a transcript on YouTube, viewers can see it to the right of the video player:

Transcripts are helpful for a few reasons. First, they’re útil para la accesibilidadEn segundo lugar, el texto adicional facilita el acceso a la información. En segundo lugar, este texto adicional facilita robots de motores de búsqueda para entender de qué trata el vídeo (e indexarlo con mayor precisión).

When it comes to creating transcripts, you have two main options. “Verbatim” transcripts include everything exactly as it’s spoken, whereas “clean” transcripts remove stammering, repetition, and false starts. Clean transcripts tend to be easier to read and take less time to create.

If you’re an especially fast typist, you may want to try your hand at creating your own transcripts. Otherwise, there are plenty of professional transcriptionists for hire. You might also try a service such as Nutria.aique utiliza inteligencia artificial para crear estos contenidos.

2. Escriba títulos y descripciones bien pensados

Just as you would with a blog post, you’ll want to create an enticing title and description for each video. Not only does this generate interest from potential viewers, but it also makes it possible for bots to understand what your video is about.

Un excelente punto de partida es búsqueda de palabras clave. Try to target words and phrases that people are actually searching for. However, don’t stuff your title so full of keywords that it sounds unnatural. You might also want to change the filename of your video to include a keyword, since that’s also something search engines will pay attention to.

If you’re showcasing videos on your own website, you can also use marcado schema. Simply put, adding schema makes it easier for Google to identify your video’s title, thumbnail, duration, and other information.

Para añadir marcas, deberá edit your site’s HTML. While this isn’t difficult, it can be time-consuming, so you may want to start with just one or two videos. You can use Google’s Schema Markup Validator Tool to ensure you’ve done this correctly.

3. Sea estratégico a la hora de insertar sus vídeos

Where you place a video on your website can affect whether it gets watched, as well as how Google ranks it. For this reason, you may want to use just a single video per page. You can build the rest of the page around the video’s content.

You’ll also want to be sure the video is in a prominent place on the page. Si los usuarios tienen que cazar for the video, it’s less likely that they’ll watch it. Try placing your video content por encima del pliegue, so it’s the first thing visitors see when they land on your page:

It’s also best not to embed the same video in more than one place. If you’ve spent the time to create a page with content relevant to your video, it’s smart to only place the video on that page. Placing the same video elsewhere on your site may cause it to compete with itself for views.

4. Comparte tus vídeos con enlaces de marca

Puedes ayudar a dar popularidad a tus vídeos compartiéndolos con tus seguidores por correo electrónico o redes sociales. Esto puede ser especialmente beneficioso para los vídeos de YouTube, ya que los "me gusta" y los "compartidos" se utilizan como señal de clasificación en esa plataforma.

Pretty Links es una forma excelente de crear enlaces de marca para tus vídeos. Puedes crear URL distintas para cada plataforma de redes sociales y use the plugin’s tracking features para determinar cuál es el más eficaz con su audiencia. Incluso puedes utilizar esta estrategia para averiguar cuál es el mejor momento para compartir nuevos contenidos de vídeo.

En cuanto publiques un nuevo vídeo, puedes empezar a hacérselo saber a tus seguidores. Por ejemplo, puedes programar la publicación de nuevos vídeos para cuando envíes sus boletines electrónicos. De este modo, podrá notificarlas inmediatamente a sus abonados.

Conclusión

Keeping SEO in mind when you’re sharing content can help your videos to reach the wide audience they deserve. By getting your videos to the top of relevant search results, you can grow your brand and maximize conversions.

Pruebe estos cuatro consejos para mejorar el SEO de sus vídeos:

1. Incluya las transcripciones.
2. Escriba títulos y descripciones bien pensados.
3. Elige bien dónde incrustar tus vídeos.
4. Comparte tus vídeos con enlaces de marca utilizando Pretty Links.

¿Tiene alguna pregunta sobre la optimización de su vídeo? contenidos para la búsqueda? Pregúntanos en la sección de comentarios.

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