Les tenants et les aboutissants de la création d'un bon nom d'entreprise

Whether you’re opening a bakery, starting a career as a Twitch streamer, or launching an e-commerce store, l'image de marque est cruciale. Creating a good business name that’s also unique, memorable, and suitable for your business is one of the most important steps you’ll take.

La bonne nouvelle, c'est que vous avez toujours un grand nombre d'options pour des noms d'entreprise convaincants. Il suffit d'un peu de réflexion et d'ouverture d'esprit pour trouver le nom qui convient. Une fois que vous aurez trouvé le nom d'entreprise idéal, la commercialisation de votre entreprise devrait devenir beaucoup plus facile.

In this article, we’ll help you get started by discussing what you’ll need to consider when deciding on a business name. Then we’ll show you some tools that can help you out. Let’s get to work!

Pourquoi le choix du nom de l'entreprise est crucial

Often, people pick names for their websites almost at random. This is a mistake, however, as the name you use will become the symbol for your brand. There’s a difference, for example, between shopping at “Joe’s Tackle Store” and “The Fish Emporium”. One sounds like a small-town shop, whereas the other wouldn’t look out of place as the header of an online storefront.

The point is that your website’s name needs to be memorable. If it isn’t something people can use to identify your brand, that can negatively impact your business’ performance and growth potential.

There are plenty of examples of dominant businesses using names that seem almost random, such as Google. This is a perfect example of a short and simple name that’s nonetheless very unique. Other popular brands, such as Apple or Facebook, employ a similar strategy (albeit using more familiar terms).

Of course, those brands have a lot more going for them than just a memorable name. Still, choosing a strong business name is a simple way to increase your own business’ chance for success significantly. Plus, the right name can rendre vos liens plus attrayants, ce qui peut inciter un plus grand nombre de personnes à cliquer dessus.

What to Consider When You’re Creating a Good Business Name

Bien que chaque marque et chaque situation soient uniques, la plupart des dénominations de qualité supérieure présentent plusieurs caractéristiques communes. Ces noms sont les suivants

• Facile à retenir. This usually has to do with the length of the name and the words you decide to use. Shorter names are typically more memorable, which means it’s best to settle on a one- or two-word option.
• Facile à taper. Along with being easy to remember, it shouldn’t be a chore to type your business name into a browser. If people can’t remember how to spell the name, they’ll have more trouble finding your site.
• Unique en son genre. Il peut être tentant de copier la concurrence. Cependant, votre nom doit être unique, sinon vous risquez d'être confondu avec d'autres entreprises.
• Pertinent pour le bon créneau. In most cases, it’s smart to choose a business name that gives people an idea of what your business does.

Keep in mind that these aren’t hard and fast rules. However, they peut help you come up with better business name options. Imagine, for example, that you’re trying to come with a name for a cooking blog. Here are some of the names you might consider:

1. Joe’s Cooking Blog
2. Joe’s Kitchen
3. Le blog sur les aliments à faible teneur en glucides
4. Le Bistro du coin

Out of those options, the first and second aren’t very strong. They’re not particularly memorable or unique, and they rely on the titular Joe having enough of a following to carry the brand.

Options three and four are a bit better, however. They’re more creative but still easy to remember, and they give you an idea of what to expect from the site. While these aren’t the most unique business names you could come up with, they satisfy all the necessary criteria.

Even once you know what to look for, however, coming up with lots of business name ideas to try out can be a challenge. With that in mind, let’s introduce a couple of tools that can help you during the brainstorming process.

2 outils pour vous aider à trouver un nom d'entreprise mémorable

The tools we’re going to discuss in this section can help you come up with a broad range of name selections. Not all the options they show you will be fully relevant, of course, which means you’ll still need to be picky (and keep the above considerations in mind). Still, these generators are a perfect way to get started.

1. Shopify’s Business Name Generator

Shopify’s Business Name Generator is a simple tool that takes one or more keywords and generates names based on them. For example, here’s what you get if you input the keyword “kitchen”:

As you can see, Shopify adheres to our two-word-max business name recommendation. The combinations may seem a bit random, but that’s deliberate. The main purpose of a tool like this is to help you get the creative juices flowing. While you may not use any of these exact suggestions, chances are one or more of the combinations will give you some great ideas.

2. Namelix

Namelix is one of our favorite name generation tools. That’s because it not only helps you brainstorm brand names, it also suggests logo ideas. Here’s what you get when you input the same “kitchen” keyword we used earlier:

Naturally, you can’t just lift the logo ideas you see here. However, if you’re more visually inclined, seeing brand name ideas alongside logo suggestions can be a much better way to come up with the perfect fit for your site.

Conclusion

There are a lot of iconic brand names in the world of business. Words like Google, Facebook, and Apple don’t mean much on their own, but they’re unique and memorable names, which helps all three giants stand out.

Lorsqu'il s'agit de choisir un nom commercial pour votre propre entreprise, nous vous recommandons d'envisager plusieurs options. Pour commencer le processus de réflexion, vous pouvez utiliser des outils tels que Shopify’s Business Name Generator et Namelix. N'oubliez pas que le nom que vous choisirez devra être court, unique et mémorable.

Vous avez des questions sur la manière de trouver un nom d'entreprise fort ?? Let’s talk in the comments section below!

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