3 avantages de l'occultation de liens pour votre activité de marketing d'affiliation

There’s a lot of misinformation around the concept of “link cloaking”. If you s'essayer au marketing d'affiliation, you might have heard about link cloaking and why you shouldn’t do it. However, there’s nothing inherently wrong with it. In fact, it can be a highly beneficial practice if you’re serious about your affiliate business.

L'occultation des liens peut vous aider à vous protéger contre le détournement de vos références par d'autres personnes. Cette pratique facilite également la gestion des liens d'affiliation et le suivi de leur utilisation. Si vous avez un site web avec des dizaines de liens d'affiliation, ce dernier avantage peut changer la donne.

In this article, we’ll break down the benefits of link cloaking and why you shouldn’t be afraid to do it. Before that, let’s take a moment to go over how link cloaking works. Let’s get started!

Qu'est-ce que l'occultation de liens ?

Although the term “cloaking” can feel a bit mischievous, cloaking links is standard practice for many affiliate marketers. If you link to a company’s product, you’ll probably deal with URLs such as this:

companyname.com/nom-du-produit/B07NV48TJD/?_encoding=UTF8

Big ecommerce sites usually aren’t in the habit of using “pretty” links. Instead, they rely on complex URL structures due to the abundance of products they offer.

As an affiliate marketer, that can pose a problem to you. Some users may be less likely to click on links if they can’t see where you’re sending them. The practice of link cloaking involves taking an external affiliate URL and transforming it into something shorter and less intimidating. For example, that lengthy-looking link might become something like this:

yourwebsite.com/product-x

En général, lorsque les gens vous déconseillent d'utiliser l'occultation de liens, ils invoquent des préoccupations concernant l'optimisation des moteurs de recherche (SEO). From a technical standpoint, there’s nothing wrong with implementing redirects, which is the process at the core of link cloaking. Using a link that sends users to a second URL is generally fine as long as you safely set it up.

If you’re not sure how to tackle link cloaking, using a plugin such as Pretty Links peut vous faciliter la tâche :

En fait, les gestionnaires de liens et les outils d'occultation peuvent s'avérer nécessaires si vous faites la promotion d'un large éventail de produits d'affiliation sur votre site web.

3 avantages de l'occultation de liens pour le marketing d'affiliation

Implementing link cloaking in WordPress is relatively simple if you’re using the right tools. However, before you start replacing affiliate links on your website, let’s go over the benefits of link cloaking, one by one.

1. Vous pouvez raccourcir les liens d'affiliation

As a rule of thumb, affiliate links tend to be long and unwieldy. The worst part is, in most cases, the links themselves don’t give you any information about the page that you’re going to visit. Savvy visitors will hover their mouse over the linked text, see URLs they can’t decipher, and décider de les ignorer.

Link cloaking can enable you to take those links and transform them into URLs that are short and give your users an idea of what they’re in for:

When visitors hover over your links, they’ll see URLs from your domain that are easy to parse (si vous faites les choses correctement!)

2. Il facilite la gestion et le suivi des liens d'affiliation

Depending on what link cloaking tool you use, you’ll generally get access to a dashboard that enables you to manage all of your affiliate URLs. For example, here’s how the Pretty Links link management screen looks in WordPress:

Using this tool, you’ll be able to see all of your affiliate links at a glance. Moreover, you’ll get access to important information, such as how many clicks you’re getting. This data is invaluable when determining which of your links are getting attention and which aren’t.

If you see links that aren’t getting decent numbers of clicks, even on articles or pages that are relatively popular, then it might be time to consider trying a different approach. For example, you might try hyperlinking different words, placing links in other positions, or reworking the content.

3. Il peut accroître l'efficacité du marketing d'affiliation par courriel

Si vous utiliser le marketing par courrier électronique pour promouvoir les liens d'affiliation, you might run into a problem. In some cases, product links can trigger spam filters and your messages won’t make it into your users’ inboxes. Moreover, if they get flagged as spam too often, your email marketing provider might decide to terminate your account.

Generally speaking, that shouldn’t be an issue if you’re pas spamming users with affiliate links via email. However, you can sidestep that issue entirely by using link cloaking. Moreover, with link cloaking tools, you’ll also be able to track how effective your emails are.

Certains outils de dissimulation de liens, tels que Pretty Links, vous fournir des rapports détaillés qui ne se limitent pas aux placements sur votre site :

Par exemple, vous pouvez voir combien d'abonnés cliquent sur votre liens d'affiliation par courriel. If you combine that information with your email marketing service’s analytics, you’ll get access to a lot of data about which content is working out and which isn’t.

Conclusion

If you’re serious about affiliate marketing, link cloaking could be an invaluable tool. It’s not just about creating shorter or prettier links either – there are tangible benefits to link cloaking that you’ll miss out on if you use the default URLs that les réseaux ou programmes d'affiliation vous fournir.

En résumé, voici les principaux avantages du cloaking de liens dont vous pouvez bénéficier si vous utilisez un plugin tel que Pretty Links:

1. Vous pouvez raccourcir les liens d'affiliation.
2. Vous pouvez bénéficier de la gestion et du suivi des liens d'affiliation.
3. Vous pouvez utiliser ces données pour améliorer votre marketing d'affiliation par e-mail.

Avez-vous des questions sur l'opportunité d'utiliser ou non le cloaking de liens ?? Let’s talk about them in the comments section!

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Divulgation des liens d'affiliation