Pourquoi la lisibilité est importante lors de l'optimisation de votre contenu

A vital part of optimizing your online content is making sure that it’s “readable”. This means ensuring that your text is as easy to read and skim, which can have a huge effect on its quality. On the other hand, if your content is hard to follow or understand, users will be more likely to stop trying and simply leave your site.

For that reason alone, it’s important to understand the basics of readability. Fortunately, this is a process that’s easier than you might imagine. Most of the important considerations when creating highly readable content stem from common-sense practices that are simple to both understand and implement.

In this article, we’ll discuss what readability means and why it’s important if you want to optimize your content marketing efforts. We’ll also explain how you can apply the basics of readability to your own posts. Let’s get started!

Introduction à la lisibilité

Lorsque nous discutons a text’s readability, we’re simply talking about how easy it is to read and understand. It might seem obvious that you need to make sure your target audience can actually grasp the message you’re trying to deliver. However, many content creators neglect to take this consideration to heart.

In fact, you’ve probably read a blog post or two that was difficult to even get through, for any number of reasons. Sometimes the issues are purely due to the site’s design. Elements like the size of the text, the colors used, and even the font itself can have a massive impact on how readable a particular piece is. This is one of the reasons that concevoir en tenant compte de l'accessibilité est si importante.

However, in many cases, a text’s readability is primarily affected by the quality of the writing itself. We’ll look at the specifics of what constitutes readable content later, but let’s first explore why this is so important to begin with.

Pourquoi la lisibilité est essentielle lors de l'optimisation de votre contenu

Naturellement, rédaction de contenu that your readers can easily understand is crucial. As we mentioned earlier, you’ve probably come across several examples of poorly written text in your time. If you have, you’ll know just how off-putting that can be.

La présence de ce type de contenu sur votre site entraînera très probablement une augmentation de la fréquentation de votre site. taux de rebond. After all, why would visitors stick around to read more, after struggling to get through the first post they found? If you’re monetizing your site, this becomes even more important, since you’ll want to build trust, engage your readers, and keep them on your site for as long as possible. All of those goals are difficult to achieve if reading your content isn’t effortless.

In addition, readability can also have an effect on your site’s search engine optimization (SEO). This is because Google considers it a factor when it ranks your pages, since its goal is to connect searchers with content that’s both relevant and useful. As such, quality and readability need to be top concerns if you want your posts to perform well.

How to Make Your Website’s Content More Readable

The good news is that improving the readability of your writing doesn’t have to be a headache. In fact, most of the main tenets of readability are merely simple tweaks that are rooted in common sense.

To help you get started, let’s take a look at what you’ll want to consider if you’re looking to make your text easier to read. For example, you should:

• Évitez les phrases trop longues. While longer sentences are sometimes unavoidable (or even necessary), you should aim to avoid including too many that contain 20 words or more. At the same time, you’ll also want to avoid seulement en utilisant des phrases courtes. Essayez plutôt de mélanger la longueur de vos phrases, ce qui donnera à votre texte un rythme plus naturel.
• Utilisez des paragraphes et des en-têtes pour diviser votre texte. No one likes to read through a big block of text with no separations. It can even be difficult to physically focus your eyes on a paragraph if it’s too hefty. As such, you should aim to include plenty of line breaks, to make your content easier to scan. Including frequent headers is also a smart technique for giving your text a clearly defined structure, and for making it plus facile à scanner.
• Choisir des alternatives simples aux mots complexes. While it might be tempting to use ten-dollar words, like “expeditious” or “ameliorate”, doing so will make your text harder to understand than if you simply used “fast” or “improve” respectively. It’s almost always better to use a common word rather than a more obscure synonym.
• Utilisation mots de transition pour améliorer le flux. Les mots et expressions de transition sont utilisés pour créer un flux logique entre les phrases. Sans eux, les phrases peuvent sembler isolées les unes des autres et leur sens peut se perdre. Parmi les mots de transition les plus courants, citons "comme tel", "cependant" et même "par exemple".
• Limitez votre utilisation de la voix passive. L'utilisation excessive de la voix passive dans vos écrits peut les rendre plus faibles et moins ciblés. Par exemple, la phrase "j'ai fait une erreur" est passive, alors que "j'ai fait une erreur" est active. Comme vous pouvez le constater, cette dernière est plus facile à lire et permet d'identifier rapidement le sujet de la phrase.

Finally, now that you know what you need to look for to improve your text’s readability, let’s talk about how you can make the task even easier. There are actually several tools available that will help you analyze and fine-tune your content. One of these is the free text editor Hemingwayoù vous pouvez coller votre texte et voir les problèmes mis en évidence, y compris les nombreuses considérations que nous avons soulignées ci-dessus :

Toutefois, si votre site est construit sur WordPress, une solution encore plus simple consiste à utiliser un plugin tel que AIOSEO. We’ve a discuté de cet outil précédemment pour son excellente fonctionnalité de référencement, mais il offre également une fonction utile d'analyse de la lisibilité :

This tool will automatically analyze your posts to point out where you can optimize their readability scores. That way, you’ll be on the right track to produce engaging content that is both high quality and easy to understand.

Conclusion

It might be obvious that making your content readable is important, but many content creators make the mistake of not considering how easy (or hard) it is for visitors to make sense of their text. If you don’t optimize your content to be as readable as possible, you may find that users will bounce off your site faster and return less frequently.

Fortunately, the basics of readability are simple to implement. You’ll want to focus on writing concisely, carefully structuring your text, and limiting your use of overly complex words and passive voice. You can even use free tools like Hemingway et AIOSEO pour simplifier le processus d'optimisation de votre contenu.

Vous avez des questions sur l'amélioration de la lisibilité de votre contenu ?? Faites-nous part de vos commentaires dans la section ci-dessous !

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