Como criar um nome de empresa dinâmico (5 dicas)

Nomear sua empresa can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about.

However, there’s no need to get stuck in this stage of launching your business. While the decision can feel overwhelming, if you keep a few key points in mind, you should be able to come up with an effective, memorable name.

In this article, we’ll go over why your business name is so critical. Then we’ll provide you with five tips for coming up with a dynamic one. Let’s get started!

Por que o nome de sua empresa é importante

O nome de sua empresa é part of your brand’s primeira impressão. O nome pode ajudar a transmitir um sentimento específico sobre sua empresa e dar um senso real de personalidade. Isso pode ajudar os clientes a se identificarem e desenvolverem um relacionamento com sua empresa.

Your business name can also help to differentiate your business from others in the market. For this reason, you may want to avoid following trends too closely. Chances are, many other people will take this tactic and you’ll risk getting lost in a sea of similar brand names.

Como criar um nome de empresa dinâmico (5 dicas)

Now that we’ve covered how crucial it is to develop a dynamic business name, let’s look at five tips for doing just that.

1. Choose a Name That’s Easy to Remember

Se o nome de sua empresa for muito longo ou complicado, será difícil para as pessoas se lembrarem dele. Isso pode ser prejudicial, pois seus clientes podem ter problemas para compartilhar sua marca com as redes de contatos deles.

Ao fazer um brainstorming de ideias, talvez você queira contar com a ajuda de sua família e amigos. Quando tiver alguns candidatos a um nome, considere compartilhá-los com outras pessoas. Os nomes que ficarem com eles depois de alguns dias provavelmente são possibilidades fortes.

You’ll also want to avoid names that require too much explanation. For example, substituting numbers or symbols for letters could be a barrier for some customers. Not only are these types of names difficult to remember, but they can also be lengthy for people to type in when they’re searching for you online.

2. Don’t Limit Future Growth

Pode ser tentador escolher um nome específico para ajudar a comunicar o que é sua empresa. Embora essa estratégia possa funcionar no curto prazo, ela pode ser problemática se você diversificar mais tarde.

For this reason, you may want to avoid referencing a particular product in your company name. Customers might know you for your handbags now, but if you name your business “Jane’s Handbags,” it may be confusing if you begin designing shoes too.

Similarly, including a location in your brand name could present issues. If you expand to offer services nationwide, a location-centric name may hamper your success. Instead, aim for a name that is suggestive of the industry you’re in, but broad enough to allow for future growth (i.e., “Jane’s Handmade Treasures”).

3. Tenha em mente as palavras-chave

You might want to consider incorporating a keyword you’re trying to rank for in your business name, especially since it can be útil para otimização de mecanismos de pesquisa (SEO). If you’re unsure which words to focus on, you may want to consider using Google’s Keyword Planner:

This tool can help you find relevant keywords that you may not have otherwise thought about. It also provides plenty of other helpful information, such as monthly search volume and trends. You can even filter by location, which may be useful if you’re a local business.

4. Experimente um gerador de nomes comerciais

If you’re struggling to come up with ideas, you might try using a business name generator. There are plenty of online tools you can use for this, and you could even use multiple solutions.

Alguns geradores oferecem recursos adicionais. Por exemplo, o gerador fornecido pela Shopify também verificará se o nome de domínio está disponível:

You can try plugging in some of your keywords and see if the results inspire you. Even if you don’t immediately strike gold with the generator, you’ll likely find fuel for a productive brainstorming session.

5. Pesquisar nomes em potencial

Once you have a shortlist of names, it’s a good idea to spend some time researching your options. The last position you want to find yourself in is having to change your business’s name.

First, you’ll want to be sure that someone else isn’t already using your desired name. You can start by doing a Google search to see what comes up. You might also consider realização de uma pesquisa de marca registrada:

A trademark is different from your business name registration. If you plan to file for one, you’ll want to verify that it’s available before you get too far along into the process.

Next, it’s a smart idea to test for language translation. Even if you think your business name is a made-up word, it may exist in another language. Try running your name through Google Tradutor to ensure that it isn’t confusing or offensive to non-English speakers.

Finally, check to see if you can get a “.com” URL. While this domain extension is nice to have, there’s no reason to pass on an otherwise perfect name if you can’t get it. You can always criar um URL personalizado para ajudar a fortalecer sua marca.

Conclusão

Choosing a business name certainly isn’t easy, and you’ll want to give yourself some time with the decision. With a bit of thought, you’re likely to come up with a name you’ll be proud of.

Ao fazer um brainstorming do nome perfeito para a empresa, recomendamos que você tenha em mente as cinco dicas a seguir:

1. Choose a name that’s easy to remember.
2. Don’t limit your future growth.
3. Tenha em mente as palavras-chave.
4. Experimente um gerador de nomes comerciais, como Shopify’s tool.
5. Pesquise possíveis nomes.

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