3 Benefícios do Link Cloaking para seu negócio de marketing de afiliados

There’s a lot of misinformation around the concept of “link cloaking”. If you se dedicar ao marketing de afiliados, you might have heard about link cloaking and why you shouldn’t do it. However, there’s nothing inherently wrong with it. In fact, it can be a highly beneficial practice if you’re serious about your affiliate business.

A camuflagem de links pode ajudar a se proteger contra o sequestro de suas referências por outras pessoas. Essa prática também facilita o gerenciamento de links de afiliados e o rastreamento de seu uso. Se você tiver um site com dezenas de links de afiliados, esse último benefício pode ser um divisor de águas.

In this article, we’ll break down the benefits of link cloaking and why you shouldn’t be afraid to do it. Before that, let’s take a moment to go over how link cloaking works. Let’s get started!

O que é Link Cloaking?

Although the term “cloaking” can feel a bit mischievous, cloaking links is standard practice for many affiliate marketers. If you link to a company’s product, you’ll probably deal with URLs such as this:

companyname.com/product-name/B07NV48TJD/?_encoding=UTF8

Big ecommerce sites usually aren’t in the habit of using “pretty” links. Instead, they rely on complex URL structures due to the abundance of products they offer.

As an affiliate marketer, that can pose a problem to you. Some users may be less likely to click on links if they can’t see where you’re sending them. The practice of link cloaking involves taking an external affiliate URL and transforming it into something shorter and less intimidating. For example, that lengthy-looking link might become something like this:

yourwebsite.com/product-x

Normalmente, quando as pessoas dizem para você não usar a camuflagem de links, elas citam preocupações sobre otimização de mecanismos de busca (SEO). From a technical standpoint, there’s nothing wrong with implementing redirects, which is the process at the core of link cloaking. Using a link that sends users to a second URL is generally fine as long as you safely set it up.

If you’re not sure how to tackle link cloaking, using a plugin such as Pretty Links pode tornar seu trabalho muito mais fácil:

Na verdade, os gerenciadores de links e as ferramentas de camuflagem podem ser uma necessidade se você promover uma ampla gama de produtos de afiliados em seu site.

3 benefícios do Link Cloaking para o marketing de afiliados

Implementing link cloaking in WordPress is relatively simple if you’re using the right tools. However, before you start replacing affiliate links on your website, let’s go over the benefits of link cloaking, one by one.

1. Você pode encurtar os links de afiliados

As a rule of thumb, affiliate links tend to be long and unwieldy. The worst part is, in most cases, the links themselves don’t give you any information about the page that you’re going to visit. Savvy visitors will hover their mouse over the linked text, see URLs they can’t decipher, and decidir passar por cima deles.

Link cloaking can enable you to take those links and transform them into URLs that are short and give your users an idea of what they’re in for:

When visitors hover over your links, they’ll see URLs from your domain that are easy to parse (se você fizer as coisas direito!)

2. Permite o gerenciamento e o rastreamento mais fáceis dos links de afiliados

Depending on what link cloaking tool you use, you’ll generally get access to a dashboard that enables you to manage all of your affiliate URLs. For example, here’s how the Pretty Links link management screen looks in WordPress:

Using this tool, you’ll be able to see all of your affiliate links at a glance. Moreover, you’ll get access to important information, such as how many clicks you’re getting. This data is invaluable when determining which of your links are getting attention and which aren’t.

If you see links that aren’t getting decent numbers of clicks, even on articles or pages that are relatively popular, then it might be time to consider trying a different approach. For example, you might try hyperlinking different words, placing links in other positions, or reworking the content.

3. Ele pode aumentar a eficácia do marketing de afiliados por e-mail

Se você usar o marketing por e-mail para promover links de afiliados, you might run into a problem. In some cases, product links can trigger spam filters and your messages won’t make it into your users’ inboxes. Moreover, if they get flagged as spam too often, your email marketing provider might decide to terminate your account.

Generally speaking, that shouldn’t be an issue if you’re não spamming users with affiliate links via email. However, you can sidestep that issue entirely by using link cloaking. Moreover, with link cloaking tools, you’ll also be able to track how effective your emails are.

Algumas ferramentas de cloaking de links, como o Pretty Links, fornecer a você relatórios detalhados que rastreiam mais do que apenas os posicionamentos em seu site:

Por exemplo, você pode ver quantos assinantes estão clicando em seu links de afiliados por e-mail. If you combine that information with your email marketing service’s analytics, you’ll get access to a lot of data about which content is working out and which isn’t.

Conclusão

If you’re serious about affiliate marketing, link cloaking could be an invaluable tool. It’s not just about creating shorter or prettier links either – there are tangible benefits to link cloaking that you’ll miss out on if you use the default URLs that redes ou programas de afiliados fornecer a você.

Para resumir, aqui estão os principais benefícios da camuflagem de links que você pode aproveitar se usar um plug-in como Pretty Links:

1. Você pode encurtar os links de afiliados.
2. Você pode se beneficiar do gerenciamento e do rastreamento de links de afiliados.
3. Você pode usar os dados para melhorar seu marketing de afiliados por e-mail.

Você tem alguma dúvida sobre se deve ou não usar a camuflagem de links?? Let’s talk about them in the comments section!

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Divulgação de links de afiliados